Digital Skills Program

Roots & Light Institute

Digital skills for Caribbean entrepreneurs. From literacy to marketing, build your online presence with confidence.

6 Modules8 WeeksOnline + Mimea AppCertificate on Completion

Program Modules

1

Digital Literacy Foundations

Build confidence with technology. From smartphones to cloud storage, master the digital basics that form the foundation for everything that follows.

Device managementCloud storage and backupOnline safety and privacyEmail and communication tools
2

Social Media for Community Building

Use social media intentionally to build community, share your message, and connect with supporters. Platform strategies tailored for Caribbean businesses.

Platform selection strategyContent calendarsCommunity engagementAnalytics and growth
3

E-Commerce & Online Sales

Sell your products and services online. Set up a digital storefront, manage payments, and reach customers beyond your local market.

Online store setupPayment processingProduct photographyShipping and fulfillment
4

Content Creation & Storytelling

Tell your story in a way that resonates. Learn photography, video, and writing skills to create compelling content that represents your brand authentically.

Brand storytellingPhotography basicsVideo productionWriting for the web
5

Website & App Basics

Understand how websites and apps work. Build a simple website, learn about domains and hosting, and evaluate when to build vs. use existing platforms.

Domain and hostingWebsite buildersMobile-first designMaintenance and updates
6

Digital Marketing & Analytics

Reach the right people with the right message. Learn SEO, email marketing, paid advertising basics, and how to measure what works.

SEO fundamentalsEmail marketingPaid advertising basicsAnalytics and measurement

How to Access This Program

Roots & Light Institute is included with Water Bearer and Sun Giver membership. Course content is delivered through the Mimea app.